Travelers With Disabilities The Untapped Market

When most people think about accommodating people with disabilities in​ their business we get a​ scared feeling in​ their gut & their mind scrambles to​ search for that all-important date when the​ Americans with Disabilities Act (ADA) went into effect. it​ doesn't have to​ be that way! When business owners open their eyes & start to​ realize that there's literally billions of​ dollars to​ be made in​ the​ obtainable travel market,​ I believe we will start to​ remove the​ fear associated with the​ ADA.

there's currently over 50 million people with disabilities in​ the​ United States & 180 million worldwide,​ representing the​ single largest untapped tourist market in​ the​ world. According to​ a​ recent Harris Poll conducted in​ conjunction with the​ Open Doors Organization & the​ Travel Industry Association of​ America,​ the​ 50 million people with disabilities in​ our country have a​ combined income of​ over $175 billion. in​ 2002,​ these people took 32 million trips & spent over $13.6 billion on​ travel ($4.2 billion on​ hotels,​ $3.3 billion on​ airfare,​ $2.7 billion on​ food & beverage,​ & $3.4 billion on​ retail,​ transportation,​ & other activities). This study suggested that these travelers would double their spending if​ some minor amenities were made available. Meet & greet programs at​ airports,​ preferred seating on​ airplanes,​ hotel rooms closer to​ amenities,​ & employees who go out of​ their way to​ accommodate guests with disabilities topped the​ list.

With this in​ mind,​ it​ is​ a​ wonder that more business owners have not taken steps to​ make their accommodations more obtainable & even start marketing to​ these travelers. if​ the​ staggering numbers listed above aren't proof ,​ the​ U.S. Census Bureau recently stated that 16.5% of​ all people with disabilities in​ the​ U.S. leave their home one days per week or​ less. That constitutes 11 million people that are not travelling at​ all. Also keep in​ mind that there's millions of​ people in​ their golden years that are looking for obtainable travel accommodations. plenty of​ of these people use canes or​ walkers,​ travel with oxygen tanks,​ or​ have other mobility impairments,​ & are not included in​ disability statistics.

The current trends in​ adaptive travel show most of​ these travelers taking advantage of​ destinations that we know are already obtainable such as​ cruise ships,​ Florida,​ & Las Vegas. the​ visitors bureaus & businesses at​ these destinations that have gone to​ great lengths to​ ensure their visitors that there won't be any accessibility issues during their stay. From personal experience & years of​ travelling in​ a​ wheelchair,​ I can guarantee that these locations have built & will continue to​ build strong relationships with travelers with disabilities. This group is​ a​ very loyal one,​ who will often return to​ the​ same city,​ hotel,​ or​ activity provider year after year if​ we have a​ good experience. if​ everyone were to​ catch on​ to​ this we would see growth in​ the​ tourism industry like we have rarely seen!

With millions of​ people in​ require of​ obtainable travel options,​ & with our infant Boomers (almost 25% of​ our population) starting to​ reach retirement age as​ well now is​ the​ time to​ start thinking about improving marketing efforts to​ include people with disabilities & about better overall accessibility in​ general. By educating business owners on​ the​ benefits of​ marketing to​ people with disabilities & educating travel agents who are fighting a​ losing battle with the​ web,​ we can begin to​ focus on​ this old target market.

If you​ need to​ take advantage of​ the​ rapidly growing adaptive travel market,​ get started now! I recommend hiring an​ expert to​ get your business rated & start removing barriers to​ access as​ soon as​ possible. think about accessibility anytime you​ are planning a​ remodel or​ addition. These improvements will benefit everyone,​ not just people with disabilities. For those of​ you​ who have already taken steps to​ improve accessibility,​ start bragging about it.
Travelers With Disabilities The Untapped Market Travelers With Disabilities The Untapped Market Reviewed by Henda Yesti on September 03, 2018 Rating: 5

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