Advertising Secrets

Advertising Secrets
When I​ first got into the​ online advertising business,​ I​ was looking for the​ magical combination that would put my website into the​ top search engine rankings,​ catapult me to​ the​ forefront of​ the​ minds or​ individuals looking to​ buy my product,​ and generally make me rich beyond my wildest dreams!
After succeeding in​ the​ business for this long,​ I'm able to​ look back on​ my old self with this kind of​ thinking and shake my head .​
If you're reading this article and you've come this far,​ you're probably looking for the​ magic answer yourself .​
You've probably read a​ few dozen or​ a​ few hundred articles just like this about pay-per-click advertising,​ maximizing return on​ investment,​ keyword stuffing,​ black-hat seo tactics,​ text-link banner exchanges,​ and the​ list goes on​ .​
Well,​ I'm here to​ tell you​ that I​ have the​ one be all end all answer and I'm sharing it​ with the​ world!
The truth is​ that there is​ no magic secret to​ online advertising .​
No one method will generate the​ largest amount of​ income/exposure for every website or​ business imaginable - it's all a​ matter of​ trial and error,​ time and talent .​
That's a​ pretty weak answer,​ I​ know .​
It would have been much cooler for me to​ tell you​ that buying tiny classified ads in​ your local paper was the​ key to​ success and riches .​
Well,​ I'm sorry .​
For the​ few of​ you​ that have been down this road before and are starting to​ get it,​ you'll hear a​ ring of​ truth in​ my words .​
The sooner you​ stop looking for a​ quick fix to​ make your message stick,​ the​ better .​
For what it's worth,​ these are my thoughts.
1) the​ internet has only been alive for a​ few short years,​ and in​ that time it​ has changed dramatically many times over .​
Remember in​ 1995 when everyone first discovered the​ cool little animated envelope .gif that you​ would click on​ to​ send them email? Where was your online bill-pay,​ instant messaging,​ and dynamically generated page content then? And only a​ few short years later you​ can see how far we've come and use that as​ a​ measure for how far we can go .​
The point is​ that the​ internet,​ like other forms of​ media,​ is​ a​ rapidly evolving monster .​
What works for online advertisers today might be completely ineffectual only a​ few months from now .​
That's why the​ best advertisers are constantly researching and creating their own unique marketing strategies .​
The trick is​ to​ find out what works for you,​ and to​ make sure that you​ revisit it​ from time to​ time to​ tune it​ up as​ the​ market changes.
2) you​ Have to​ Spend Money to​ Make Money .​
It's a​ tired line,​ but it's that way because everyone says it .​
Don't be afraid to​ add fuel to​ your advertising fire and take it​ to​ another level .​
Try investing (note that I​ said investing and not spending) five,​ ten,​ or​ fifty thousand dollars in​ advertising .​
If you​ don't jump out a​ window the​ first time you​ do it,​ you​ may walk away with a​ big smile and a​ little pocket money!
The hard part about investing a​ big chunk of​ money is​ coming up with it​ in​ the​ first place .​
If you​ already have $50,​000 laying around for advertising and are just looking for a​ place to​ put it,​ give me a​ call .​
If you're not that lucky,​ try looking at​ the​ Small Business Administration for ideas on​ how to​ get a​ small business loan .​
If you​ don't want to​ go farther than your mailbox,​ examine some of​ those credit checks your bank keeps sending you​ in​ the​ mail .​
a​ lot of​ people take advantage of​ their fairly reasonable interest rates to​ fund projects .​
3) Presentation is​ Key .​
You'll find that excellent writing skills and good marketing go hand in​ hand .​
As you​ improve on​ one,​ the​ other is​ bound to​ follow .​
Knowing how to​ write,​ and how to​ write well will give you​ an​ extraordinary advantage of​ the​ majority of​ individuals vying for your customers' attention .​
I​ don't know about you,​ but I​ get a​ lot of​ spam for people wanting to​ sell me their good,​ cheap,​ A+ #1 $$$ rolex watch,​ discount Via​gra ,​ H0t s1utz,​ etc .​
Needless to​ say,​ I​ have never purchased anything from them and most likely,​ neither have you​ .​
If you​ have,​ please drop me a​ line and let me know how it​ worked out .​
I'm always wondering how many of​ those are a​ scam .​
The emails and circulars that I​ do purchase from come from GoDaddy,​,​ Google and a​ host of​ other professional companies that take a​ few minutes to​ earn my trust with good punctuation,​ grammar,​ and quality content.
If you​ don't have a​ talent for writing (and you​ know who you​ are) you​ have two choices:
Get better - easier said than done .​
Like most things,​ writing is​ one part talent and nine parts hard work .​
Take some classes,​ do peer editing suggestions,​ or​ send it​ to​ me look over (first ten-thousand submissions only).
Or,​ get someone else to​ do it​ - leaving more time for you​ at​ the​ helm .​
I​ like this option not only because it's a​ time saver for me,​ but also because the​ work generally comes out better than anything I​ could have done .​
This article is​ an​ excellent example .​
I​ provided a​ detailed outline,​ some good anecdotes,​ and the​ strategies above and the​ copywriters at​ did the​ rest .​
I​ made a​ deal with them to​ write the​ article for $149 and we share the​ syndication rights .​
Not bad for half an​ hour's work .​
If you​ can't afford to​ hire a​ pro,​ be courteous to​ yourself and your audience by simply re-reading your work,​ running a​ spell check,​ and letting your wife/husband/friend/co-worker look it​ over .​
You'd be surprised at​ how many things invisible to​ you​ will stand out to​ a​ fresh set of​ eyes .​
OK .​
That's all I've got for now .​
Stay tuned at​ for more advice on​ how to​ get started with online advertising .​
Please remember though that how far you​ go is​ up to​ you​ .​
There is​ no substitute for your own work and effort in​ succeeding in​ this business .​
Good Luck!
Advertising Secrets Advertising Secrets Reviewed by Henda Yesti on August 28, 2018 Rating: 5

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