2 Must Know Copywriting Secrets That Guarantee Success

Copywriters often disagree on​ whether a​ short sales piece with lots of​ white space is​ better or​ whether long and detailed is​ the​ way to​ go. the​ long and short of​ the​ debate is​ this… what type of​ buyer are you​ targeting?

There are basically 2 kinds of​ buyers.

1. the​ Impulsive Buyer
This is​ the​ kind of​ guy with “places to​ go and people to​ see” and not a​ whole lot of​ time to​ do it​ in. Typically,​ he’ll skim the​ headlines and subtopics,​ glance at​ the​ photos and captions,​ and make a​ snap decision.

2. the​ Analytical Buyer
This group of​ buyers believes that the​ proof is​ in​ the​ details. They’ll read everything… including the​ fine print.

It stands to​ reason that successful copy will address the​ needs of​ both buyers… regardless of​ length. Let’s look at​ what you​ need to​ do to​ reach both buyers.

How to​ reach….

The Impulsive Buyer

1. Use attention getting headlines and sub headlines.
2. Capitalize of​ graphics that enhance your message…
Photos
Captions
Varying fonts and font sizes
Shading
Use Bold Headlines
Highlight with shaded areas or​ bullets


The Analytic Buyer

1. Use the​ headlines,​ sub headlines,​ and graphics for the​ impulsive buyer as​ guides. Add the​ detailed information the​ analytic buyer needs under the​ proper heading,​ and you’ve got a​ winning marketing piece that is​ guaranteed to​ be successful

Inside knowledge of​ how your potential buyers react is​ the​ key to​ getting their attention… and extra income. the​ fact that the​ needs of​ the​ impulsive buyer and the​ analytical buyer overlaps is​ a​ bonus for you,​ the​ copywriter!
2 Must Know Copywriting Secrets That Guarantee Success 2 Must Know Copywriting Secrets That Guarantee Success Reviewed by Henda Yesti on August 26, 2018 Rating: 5

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