What Niche Marketing Really Is

It is​ just one of​ those hard,​ cruel facts of​ life that the​ big boys have all the​ money they need to​ advertise and sell their products and us little guys are on​ advertising budgets that are so small they probably don't add up to​ what the​ big boys spend on​ paper clips in​ a​ month. Competing with the​ big boys isn't feasible...or possible,​ for that matter. So what are us little guys supposed to​ do?

Niche marketing is​ our answer. We can't advertise our products and services to​ the​ world at​ large but we don't have to​ be able to​ do that to​ be able to​ make a​ pretty decent living... thanks to​ the​ Internet.

Niche marketing is​ selling specific products or​ services to​ a​ limited audience. One person with a​ computer,​ an​ internet connection and a​ good idea can go into business for himself on​ the​ Internet and target the​ people who would be most interested in​ what he has to​ sell and do all of​ the​ above on​ a​ very limited advertising budget.

Finding the​ right niche for what you​ have to​ sell isn't really all that difficult. Just think about who the​ people are who would be most interested in​ what you​ have to​ sell. For example,​ if​ you​ have concocted a​ shampoo formula that will take chlorine out of​ a​ person's hair,​ you​ can't compete with giant companies that sell shampoo but you​ can narrow your market down to​ a​ niche and target sales to​ those who have swimming pools. you​ buy a​ domain,​ get a​ server,​ and build a​ website to​ advertise your product JUST to​ people who have swimming pools.

In essence,​ niche marketing is​ selling a​ product or​ service to​ those who want or​ need the​ product the​ most.
What Niche Marketing Really Is What Niche Marketing Really Is Reviewed by Henda Yesti on July 10, 2018 Rating: 5

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