Deep Web And Travel Industry Exclusive Interview With Marcus P Zillman

Today we are interviewing Marcus P. Zillman,​ International Internet expert,​ author,​ keynote speaker,​ corporate consultant and one of​ the​ most renowned expert on​ Deep Web,​ information retrieval and Internet.

Marcus is​ currently the​ Executive Director of​ the​ Virtual Private Library. He is​ a​ member of​ the​ American Society for Information Science and Technology,​ and is​ also actively involved as​ an​ internationally known speaker and author.

Marcus will talk about Deep Web,​ search engines' future and their relationship with travel industry.

To start our interview...: what is​ your definition of​ Deep Web?

The simple definition of​ the​ Deep Web is​ the​ area of​ the​ World Wide Web that is​ not searched consistently and therefore not readily available to​ the​ searcher and researcher. it​ may be files,​ databases,​ .ps documents et. al. that the​ major search engines are not programmed or​ have algorithms to​ search.

Is it​ possible to​ estimate the​ real width of​ the​ Web? What's the​ ratio between Invisible and Visible Web?

I have seen numerous studies and discussions on​ this that state the​ Deep Web represents 500 billion pages to​ 1 trillion pages. I would lean to​ the​ higher side as​ content is​ being developed at​ a​ tremendous rate with blogs,​ wikis,​ etc. the​ traditional web searched by Google and others normally searches in​ the​ area of​ 20 to​ 30 billion pages depending on​ you​ speak to. Now you​ can see a​ very large ratio between traditional web and the​ Deep Web... on​ the​ high side 30 billion versus 1 trillion.

The travel industry is​ extremely affected by consumer generated media. in​ your opinion,​ how relevant is​ to​ understand and monitor the​ Deep Web for a​ travel operator?

It is​ extremely important for the​ travel operator to​ not only understand the​ Deep Web but know how to​ work within the​ Deep Web to​ discover new knowledge as​ well as​ to​ gain competitive knowledge and learn what the​ consumer is​ thinking.

I was a​ guest speaker at​ a​ national travel operator conference in​ 1995 and told them that the​ Internet is​ coming ... the​ Internet is​ coming .... and soon consumers would be purchasing tickets direct online!! Needless to​ say I was not well received but of​ course I was invited back in​ two years to​ show them what they should be doing .... interesting times then and now!

Do you​ think that search engines accuracy will improve in​ the​ next future and that the​ gap between indexed files and invisible ones will narrow?

Very good question! I would hopefully say yes but in​ the​ real virtual world it​ is​ more likely to​ maintain to​ the​ same ratio as​ new types of​ files and knowledgebases are constantly being developed not to​ mention all the​ video and multimedia files types currently being added to​ the​ Internet that would fall into the​ Deep Web.

Do you​ think that the​ new Universal Search algorithm will significantly improve Google's performances in​ terms of​ its capacity of​ investigating the​ deep web?

As the​ founder of​ BotSpot and long time bot builder the​ ultimate goal was and will always be a​ Universal Search Algorithm! if​ this algorithm is​ created and all the​ files on​ the​ Internet are receptive and designed to​ accommodate the​ Universal Search Bot then it​ will allow improved Google's performance in​ the​ capacity of​ investigating the​ Deep Web... I think we need to​ be concentrating on​ teaching folks how to​ search and how to​ write search queries first ;-) ... many times search results are based on​ Garbage In,​ Garbage Out...

Do you​ think that a​ really semantic search engine as​ powerful as​ Google will ever appear on​ the​ market?

Google has gained significant market share since its inception in​ 1996 at​ Stanford. I have seen and continue to​ investigate a​ number of​ semantic search engines as​ this area is​ of​ high interest to​ me. in​ fact I have created a​ special section on​ semantic web resources in​ Deep Web Research Subject Tracer Information Blog showing how this area is​ growing and will be part of​ the​ future of​ searching. Other areas include RDF that allow for significant better tagging to​ help better identify the​ content.

One of​ your most successful keynote is​ "Searching the​ Internet in​ 2018 and beyond": how do you​ see the​ information gathering process to​ evolve in​ the​ next future? Will the​ search engines remain the​ main doors for information retrieval or​ will they be replaced by other tools (RSS,​ e-mail alerting..)?

Searching in​ the​ future will be a​ truly exciting adventure. We will be seeing far more exacting answers with less final scrolling! We will be obtaining information that will be close to​ 100% relevancy and allowing us to​ then compare resulting finds to​ obtain what we truly desire. in​ my just released publication Current Awareness Monitors,​ Alerts and Information Traps for 2008 I show all the​ monitors,​ alerts and information traps that are available now on​ the​ web. the​ future will even have more of​ these to​ keep folks current in​ their business,​ profession or​ special interest! Every travel operator needs to​ be monitoring for their business name,​ personal name and competitors name not to​ mention other special interests area... this should be done now and be part of​ your on​ going market intelligence program!

How will users manage the​ information overload of​ the​ Web?

The key to​ managing information overload on​ the​ Web is​ EDUCATION! I have listed many resources to​ help overcome the​ information overload on​ the​ Web and they are freely available from my Manage Information Overload presentation resources page.

What are your three top advices for travel operators in​ order to​ monitor the​ online reputation?
You must understand the​ Deep Web,​ you​ must set up bots to​ monitor your name and competition and you​ must have current awareness information traps set to​ bring you​ the​ latest information in​ your field or​ niched area of​ your interest/profession!

In this post,​ "Google Aquires Internet",​ the​ author imagines a​ possible future (2017) for Google,​ Internet,​ Microsoft and the​ others search engines: do you​ think it​ could be an​ insightful article or​ a​ joke?

Future articles are always insightful but if​ one knows and understands the​ original creation of​ the​ Internet (1969) and how the​ Internet Engineering Task Forces were set up... then one would understand that not one person,​ not one company,​ not one country will ever be able to​ acquire or​ even control the​ Internet! We truly live in​ exciting times where the​ world has truly become a​ global economy and the​ Internet has ignited a​ global collaboration capacity that has never been seen before in​ all of​ mankind!
Deep Web And Travel Industry Exclusive Interview With Marcus P Zillman Deep Web And Travel Industry Exclusive Interview With Marcus P Zillman Reviewed by Henda Yesti on July 23, 2018 Rating: 5

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