01 What Is Niche Marketing


The word ‘niche’ is​ defined as: a​ special area of​ demand for a​ product or​ service .​
‘Marketing’ is​ defined as: the​ opportunity to​ buy or​ sell .​
If you​ put the​ two works together,​ niche marketing means buying or​ selling a​ product or​ service in​ a​ special area of​ demand .​

All that really means is​ that a​ product or​ service is​ being sold to​ the​ people who are most interested in​ that particular product or​ service and not to​ the​ world in​ general .​
Oftentimes big businesses use niche marketing .​

For example,​ a​ company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to​ the​ home computer user while at​ the​ same time advertising single function machines to​ large businesses .​
One of​ the​ things that make niche marketing so attractive to​ sellers is​ that their advertising budgets go further .​

It costs less to​ advertise to​ a​ specialized market than it​ does to​ advertise to​ a​ broader market .​
Niche marketing must be designed to​ meet the​ unique needs of​ the​ targeted audience .​
Niche marketers must tailor their product to​ meet those unique needs .​
If,​ for example,​ you​ have designed a​ product to​ make poodle grooming easy enough for the​ untrained professional to​ do it,​ those who own poodles will be most interested in​ your product .​
Those who own Blood Hounds or​ cats couldn’t care less .​

If you​ have written an​ e-book that will explain how to​ start and succeed at​ an​ online business,​ those who are looking for that information are your niche market .​
Those who are happy doing what they are doing are not interested at​ all .​
Niche marketing is​ a​ very effective and cost efficient way to​ advertise and sell specific products or​ services to​ a​ specific audience or,​ hopefully,​ buyers of​ that product or​ service .​
01 What Is Niche Marketing 01 What Is Niche Marketing Reviewed by Henda Yesti on July 09, 2018 Rating: 5
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