Why Write A Non Fiction Book

When people approach me about writing a​ non-fiction book,​ my advice often disappoints them because of​ their expectations about the​ publishing world. There seems to​ be a​ pervading myth that simply publishing a​ book,​ on​ its own merits,​ is​ enough to​ bring fame and fortune to​ any author. This may come as​ a​ surprise,​ but if​ your purpose in​ wanting to​ write a​ book is​ to​ make money,​ then read on​ as​ I shed some light on​ the​ real truths behind book publishing.

The truth is​ that very few non-fiction authors make much money from their book alone. Publishing a​ book and getting nationwide distribution is​ an​ exorbitantly,​ and in​ most cases prohibitively,​ expensive process. It’s time and energy intensive,​ and will take massive amounts of​ resources. in​ fact,​ non-fiction authors will spend anywhere from $400-800,​000 before they even break even with book sales (anywhere from 200-350,​000 copies sold). So if​ it’s that difficult and expensive,​ what’s the​ point of​ publishing a​ book anyway?

There are two main reasons to​ write and publish a​ non-fiction book,​ and to​ make money certainly isn’t one of​ them. the​ two reasons are to​ market your business and to​ gain credibility.

Reason #1: Marketing
Unless you have a​ baseline business platform,​ other than your book idea,​ to​ drive traffic to,​ there’s very little point in​ publishing a​ non-fiction book. You won’t make any money and it​ won’t be worth the​ effort. the​ successful non-fiction authors are those who understand that their book is​ nothing more than a​ marketing tool to​ drive traffic to​ their business,​ and who exploit this knowledge effectively.

For example,​ Stephen Covey’s books drive traffic to​ Franklin Covey,​ T. Harv Eker has Peak Potentials Training,​ Mark Victor Hansen and Robert Allen’s book the​ One Minute Millionaire markets the​ Enlightened Wealth Institute,​ Killing Sacred Cows by Garrett Gunderson and myself leads to​ the​ Freedom FastTrack process,​ marketing guru Seth Godin built Squidoo,​ Ken Blanchard’s company is​ a​ global leader in​ workplace learning and productivity,​ just to​ name a​ few.

The real money to​ be made from publishing a​ book doesn’t come from the​ book itself; it​ comes from the​ business that the​ book is​ designed to​ market. So what does this mean for you? You should spend far more time and effort developing a​ legitimate business,​ rather than writing a​ book.

Besides,​ you don’t even need to​ write the​ dang thing yourself–that’s what guys like me are for. You build your business,​ and let me get your book written. Your time is​ much better spent focusing on​ your business,​ products,​ and services. This approach will ultimately result in​ far more dollars to​ you than trying to​ make money from book sales alone.

Reason #2: Credibility
In the​ Information Age,​ your audience is​ drowning in​ information. They’re constantly bombarded with television,​ radio,​ books,​ advertising,​ Internet,​ blogs,​ music,​ etc. So why should they listen to​ you,​ especially when there may be countless competing factors sending them conflicting messages? When faced with information overload,​ people listen to​ and buy from those they deem to​ be credible.

Think about it: why are quotes so powerful? It’s not because of​ what is​ said in​ a​ quote that makes it​ relevant and important to​ you–it’s because of​ the​ credibility of​ the​ person saying it. When you hear the​ words,​ “Be the​ change you want to​ see in​ the​ world,​” the​ quote sticks with and impacts you not because of​ the​ actual words,​ but because you know they came from Gandhi,​ a​ man who earned ultimate credibility on​ the​ subject of​ changing the​ world. Your neighbor could say the​ same thing,​ but unless he has credibility on​ that subject,​ the​ words will impact you far less and you will quickly forget them.

The phrase “Imagination is​ more important than knowledge” could be seen as​ nothing but a​ trite adage,​ but coming from the​ mind and mouth of​ Albert Einstein,​ it​ carries substantial weight and meaning.

Credibility is​ a​ precious commodity in​ the​ business world,​ and it’s one that,​ once gained,​ will dramatically increase your bottom line. There’s something about being a​ published author that gives a​ person instant credibility. Imagine being at​ a​ party and meeting three new people. Suppose the​ first two people you meet are incredible businessmen (or women),​ and the​ third is​ actually far less accomplished than the​ first two. But if​ you learn that the​ third is​ a​ published author,​ suddenly you pay more attention and give more weight to​ their words. And the​ chances are high that the​ published author,​ despite any of​ their other accomplishments,​ is​ the​ one that you will remember months later.

If you are thinking about writing a​ non-fiction book,​ my advice is​ that you must first understand that publishing a​ book is​ not a​ good way to​ make money in​ and of​ itself. You absolutely must develop a​ world-class business that the​ book is​ deliberately designed to​ market,​ and it’s through increasing traffic to​ this business that you will make your real money. And by gaining credibility,​ which comes from being a​ published author,​ the​ chances of​ getting people to​ consistently buy from your business are considerably greater.

In other words,​ what you need isn’t a​ good idea for a​ book,​ but rather,​ a​ good business to​ market. Build a​ business and use a​ professional ghostwriter to​ write your non-fiction book.
Why Write A Non Fiction Book Why Write A Non Fiction Book Reviewed by Henda Yesti on January 31, 2018 Rating: 5

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