How To Create An Advertisement To Promote Your Cleaning Business

How to​ Create an Advertisement to​ Promote Your Cleaning Business
Although you​ may not be a​ marketing guru,​ advertising can get your cleaning company noticed by potential customers. But before you​ spend any of​ your advertising dollars,​ decide on​ your target market. Finding your particular niche and directing your ad dollars to​ that area will be the​ most effective way to​ get clients calling and asking about your services and hopefully signing on​ as​ new customers.
Start by setting an advertising budget. a​ general rule of​ thumb is​ to​ dedicate two to​ five percent of​ your expected gross sales to​ advertising. if​ you​ are expecting $150,​000 in​ gross sales,​ set aside $3000 to​ $7500 for advertising. if​ you​ are just starting your cleaning business this may not be enough. you​ may need to​ spend more money running ads announcing your business so your potential clients know a​ new cleaning service is​ in​ town.
Once you​ set your budget,​ decide where to​ advertise. For a​ cleaning business it​ makes no sense and would be a​ waste of​ your money to​ advertise in​ a​ large magazine or​ buy a​ TV commercial that airs on​ a​ Saturday night. Besides being expensive,​ these ads will most likely not reach your target audience.
The common print ad,​ run in​ your local newspaper or​ shopper,​ is​ the​ most basic unit of​ advertising. Print ads have launched major companies and many successful products. Running ads in​ a​ local paper can also be a​ great way to​ promote your cleaning business if​ you​ follow a​ few basic rules.
Your ad should attract attention! Although this sounds obvious,​ unless your ad attracts attention you​ are throwing your money down the​ drain. the​ most compelling way to​ have a​ noticeable ad is​ to​ have an interesting and visually appealing headline. if​ you​ are designing a​ large ad,​ think of​ using a​ subhead. This will provide added information and can be longer than the​ headline.
Your ad should address the​ readers needs or​ announce news. Tell how your cleaning service will benefit your readers and if​ possible announce a​ new product or​ service such as​ announcing a​ new carpet cleaning system that makes your carpets cleaner and your office building healthier.
Your ad should communicate your companys unique selling proposition. or​ why should the​ potential customer pick your business to​ supply cleaning services rather than ABC Cleaning?
Your ad should tell why your cleaning company is​ the​ best in​ the​ area. the​ most convincing way to​ do this is​ through testimonials,​ statistics and awards.
Your ad should motivate your readers to​ take action. One way to​ achieve this is​ to​ include a​ special offer. Offers that work well are discounts and bonuses get your carpets cleaned and get a​ free bottle of​ spotting fluid.
One of​ the​ main reasons people dont read ads is​ that they do not have a​ great headline or​ a​ visual element that attracts readers. Headlines that work best are those that promise readers a​ benefit. Flip through a​ newspaper or​ magazine and notice the​ headlines that attract your attention Save on​ Closing Costs,​ Your Dreams Can Become Reality,​ Get More Miles to​ the​ Gallon. Advertising experts suggest using the​ following words to​ arouse interest New,​ Now,​ at​ Last,​ Warning,​ Introducing,​ Easy,​ Health,​ Save,​ Safety,​ Free,​ Money or​ Advice.
Although you​ may want to​ use your business name in​ your headline that is​ not recommended and is​ one of​ the​ common mistakes that small businesses make. Your business name does not have anything compelling to​ offer a​ potential customer. Remember,​ your headline should address the​ needs of​ your customers and not your ego.
Making your ad stand out can be challenge. Scan your local papers and take notice of​ what ads stand out are they ads with reverse white on​ dark background print,​ color ads,​ ads that look like they were hand drawn? People notice ads that have illustrations or​ photographs that show products or​ ads that have people in​ them.
Before advertising in​ any medium call and ask for a​ media kit. This kit will contain rate information as​ well as​ demographic information about the​ publication or​ radio station. the​ demographic information should include readers or​ listeners age,​ income,​ and other statistics that will indicate if​ this is​ a​ good medium to​ run your ads in​ to​ reach your target audience.
If you​ are a​ member of​ your local chamber there will be opportunities in​ chamber newsletters,​ member guides and perhaps even on​ their website. Local newspapers are good venues as​ most businesses either subscribe or​ read regularly so they can keep informed of​ whats going on​ in​ the​ local community.
Print advertising is​ one way to​ get your cleaning business name out in​ front of​ potential clients as​ well as​ reminding your current clients of​ the​ services you​ provide. Advertising is​ salesmanship and the​ more information you​ can give about your services,​ the​ more interest you​ will create. Always remember to​ include a​ call to​ action in​ your ad tell them how to​ buy your product or​ service! Also include as​ many ways as​ possible for the​ reader to​ contact you​ phone,​ email,​ website,​ and physical address. Running the​ right ads will get your phone ringing and your checkbook balance growing!
How To Create An Advertisement To Promote Your Cleaning Business How To Create An Advertisement To Promote Your Cleaning Business Reviewed by Henda Yesti on December 24, 2017 Rating: 5

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